“We’re seeing strong traction with new consumers because Revelation by Goose Ridge is relevant and accessible. The brand grew 185% nationally—and an even more striking 252% outside the Northwest.”
— Dennis Kreps, co-owner
Quintessential Wines
Building Brands People Want to Buy
Imagine your wine on a digital shelf, a restaurant wine list or a cruise ship’s menu of regional wines—instantly recognizable, confidently positioned and impossible to overlook.
A brand with a story people want to hear. A package that feels distinctive, credible and worthy of its price. An experience people remember—and a compelling reason to choose your wine again and again.
Creating that kind of brand – whether wine, spirit or other luxury product – requires clarity: knowing what the brand stands for, who it needs to reach and what will make it matter to them.
Through our proprietary Facets of Your Brilliant Brand™ process, we find the “gems” in your story. We see possibilities others miss, recognize what is worth building upon and help you make the decisions that will move your brand toward that future.
Those decisions become the foundation for every element that follows—your name, story, identity, brand language, materials and packaging—all working together to create an experience that is unmistakably yours.
With that foundation in place, you can move forward with confidence, knowing that every investment—from signage and packaging to marketing—is building toward the same vision. It helps you avoid discovering, after the money has been spent, that something important needs to change.
It also gives your sales team the language to explain what makes the wine different and why it is worth its price. It gives distributors, retailers and restaurants a compelling reason to carry it—and customers something to notice, remember and share.
The result is a brand people look for, share with friends and ask for by name.
“I have worked with Sara Nelson and her team for almost fifteen years. In that time we have collaborated to develop at least seven distinct wine and vineyard branding and label design projects. All of them are fabulous and arise out of the creative genius of Sara herself. Sara and her people are super easy to work with and their creativity is unmatched.”
—Alan Busacca, Ph.D., Viticulturist, Geologist and Soil Scientist, Windhorse Vineyard and Capital Call Wine Group
Creative Director of Tri-Cities’ Sara Nelson Design named one of Graphic Design USA Magazine’s
“People to Watch in 2022”
Sara Nelson, Creative Director of the Tri-Cities’ Sara Nelson Design, Ltd., was named one of Graphic Design USA magazine’s “People to Watch” in their February 2022 issue.
This was the 60th year that the national trade magazine has named a list of People to Watch in the design industry. This is their largest group honored in a single year with 53 honorees. According to GDUSA, the list is created to honor, “…people to watch who embody the spirit of the creative community”.
Nelson’s team works primarily – though not exclusively – to develop branding, packaging, marketing and labels for wineries and distilleries. Clients can be found across the United States, Italy, Croatia and China.
“Sara is very approachable. She’s very professional and she not only asks all the right questions, but she is able to bridge the gap between ideas and concepts to something tangible and beautiful.”
—Roxanne Myers, President, Lost Oak Winery