Tiers 

Tiers 

When you have wines that are substantially different from each other, consider creating tiers that each clearly place them in relation to each other in the mind of the potential customer. This is done in the automobile world. Toyota has a premium line—Lexus. They also...
The Highly Esteemed Vineyard

The Highly Esteemed Vineyard

As a well-positioned vineyard brand becomes increasingly well respected, the value of both its property and its product escalates. That, in turn, positively affects the value of neighboring properties. Investors increasingly seek it out. Winemakers sign longer-term...
Image Rights and Permissions

Image Rights and Permissions

Often clients believe that if they paid for an original piece of art or commissioned a photo shoot, that they own all rights to the resulting images and can use them any way they wish. That is a very risky assumption! If the buyer reads the fine print, they will often...
The White Label

The White Label

A white-labeled product is one that is produced by one company for other companies rebrand, to make it appear as if they (the final retailer) had made it themselves. It’s a fairly common practice in the wine industry because it makes sense in many situations:  Those...