Basel Cellars

Basel Cellars requested the design of wine labels for a five-tier product packaging suite. They wanted to clarify the difference between each product line yet retain a sense of cohesion throughout.

The house wine, 2901, features a lock and key, and motifs borrowed from the entry gate to the estate.

The reserve tier features a screen-printed bottle embellished with a hand-dyed metal label, complemented with a hand-dipped wax seal.

The estate series design features an apparent cut out (that isn’t) to give the appearance of a three-part label without the need for quite the precision (and thus cost) to bottle. The overall appearance is of luxurious low-contrast subtlety, printed on a striking metallic paper.