Blog

Preparing for your portrait

Preparing for your portrait

We’ve written these guidelines to help you prepare for your photoshoot…If you’re still not sure, bring more than one outfit to the shoot and our art director will be happy to offer guidance. Yes to Color!Many believe that black is slimming and professional. But,...

A dozen simple ways to improve readability

A dozen simple ways to improve readability

Why is some copy read and other copy ignored? Good writing and editing matter—a lot… However, there are things you can do to make your copy easy on the eyes—and the brain—and dramatically improve the chances that your copy will be read. Use short, easily understood...

A look inside the 2022 color forecasting process

A look inside the 2022 color forecasting process

I was puzzled when my group leaned an earthy, cozy, coffee shop vibe. I wondered how I could be so “off” in my color forecast? You’ve probably wondered why when you walk through the mall, you see the same colors over and over and over again. You think to yourself...

Why we don’t “design by committee”

Why we don’t “design by committee”

If you want it blue, do this! If you design a logo or label by committee, you will likely end up with a design that is blue (because everyone can agree on blue) and “safe”. Extraordinary concepts will be “revisioned” into mediocrity by well-meaning people. And sadly,...

So you want to work for Sara Nelson Design…

So you want to work for Sara Nelson Design…

An extremely perceptive young man once asked what we are looking for when we hire. It was such a great question, that I penned the response below. This may not be the same criteria other employers use, BUT if you’re in college preparing for a career in design, I...

The lure of non-traditional Wine Bottles—and the challenges!

The lure of non-traditional Wine Bottles—and the challenges!

As I flip through the pages of the glass catalogs, my designer-heart skips a beat. The shapes are sexy, elegant, sleek, and exciting.  I long for the day when a client calls and says we’re using THESE exquisite bottles and I want you design the glorious packaging....

Color Trends vs Color Psychology

Color Trends vs Color Psychology

The timing was interesting. I had just given a talk on the subject of —“Is it time to update your brand?” when my 2022 International Color Forecast boards arrived in the mail.  Color forecasting is an involved, year-long process, so the arrival of the final color...

The importance of protecting your brand

The importance of protecting your brand

Disclaimer: This is NOT legal advice.  It is based on our own experiences. Over the first few years of developing a new business, you will spend thousands—or even tens of thousands—of dollars developing a brand, buying signage, printing marketing and...