by Sara Nelson | Aug 14, 2026 | Design Trends, Products & Design
Trends don’t happen in a vacuum… They reflect what’s happening with producers, consumers and the culture. In 2026, budgets are tighter. People are drinking differently. They’re looking for connection. And on the shelf, some of the most interesting brands are... 
by Sara Nelson | Aug 25, 2025 | Color Trends, Design Trends, Products & Design, The Sara Nelson Design Vault, Wine Labels
Forbes reached out looking for color experts to explain why Behr, WGSN and Valspar all independently chose green variants for their 2026 Color of the Year picks. I wasn’t surprised. When Chaos Strikes, we surround ourselves with Green Color... 
by Sara Nelson | Dec 30, 2024 | Design Trends, The Sara Nelson Design Vault, Wine Labels
(This article has been updated for 2026.) The wine industry is facing challenges—big challenges. With sales declining and consumers cutting back on wine consumption, wineries are under pressure to adapt. When times are tough, producers must get creative, innovative... 
by Sara Nelson | Dec 4, 2020 | Design Trends, Products & Design, Strategic Brand, The Sara Nelson Design Vault, Wine Labels
If you want it blue, do this! The same thing happen every time you design a logo or label by committee. You end up with blue (because everyone can agree on blue) and “safe”. Extraordinary concepts will be “revisioned” into mediocrity by well-meaning people....
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