by Sara Nelson | Aug 14, 2026 | Design Trends, Products & Design
Trends don’t happen in a vacuum… They reflect what’s happening with producers, consumers and the culture. In 2026, budgets are tighter. People are drinking differently. They’re looking for connection. And on the shelf, some of the most interesting brands are... 
by Sara Nelson | Aug 25, 2025 | Color Trends, Design Trends, Products & Design, The Sara Nelson Design Vault, Wine Labels
Forbes reached out looking for color experts to explain why Behr, WGSN and Valspar all independently chose green variants for their 2026 Color of the Year picks. I wasn’t surprised. When Chaos Strikes, we surround ourselves with Green Color... 
by Sara Nelson | Aug 25, 2025 | Products & Design, The Sara Nelson Design Vault, Tips & Tricks
Imagine that you are in a meeting, reviewing a proposed design or marketing piece and something feels off. The colors clash, the tone is terse or the logo is stretched beyond recognition. Now comes the uncomfortable moment: Calling it out. In a situation like this,... 
by Sara Nelson | Aug 25, 2025 | Products & Design, The Sara Nelson Design Vault
Younger consumers look for products to fit fast-paced, casual lifestyles—especially when it comes to wine. Traditional wine brands can feel intimidating. Complex, difficult-to-pronounce names, regions and pairing rules deter those who are unfamiliar with the jargon.... 
by Sara Nelson | Dec 4, 2020 | Design Trends, Products & Design, Strategic Brand, The Sara Nelson Design Vault, Wine Labels
If you want it blue, do this! The same thing happen every time you design a logo or label by committee. You end up with blue (because everyone can agree on blue) and “safe”. Extraordinary concepts will be “revisioned” into mediocrity by well-meaning people.... 
by Sara Nelson | Dec 4, 2020 | Products & Design, Strategic Brand, The Sara Nelson Design Vault, Tips & Tricks
As I flip through the pages of the glass catalogs, my designer-heart skips a beat. The shapes are sexy, elegant, sleek, and exciting. I long for the day when a client calls and says we’re using THESE exquisite bottles and I want you design the glorious packaging....
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