by Sara Nelson | Aug 25, 2025 | Color Trends, Design Trends, Products & Design, The Sara Nelson Design Vault, Wine Labels
Forbes reached out looking for color experts to explain why Behr, WGSN and Valspar all independently chose green variants for their 2026 Color of the Year picks. I wasn’t surprised. When Chaos Strikes, we surround ourselves with Green Color... 
by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault
Tomorrow’s Economy doesn’t need another generic “innovative young entrepreneur.” It needs irreplaceable value that only you can deliver. While their peers are cramming for college entrance exams, one 18-year-old is making serious money installing emergency... 
by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault
Recent years have seen a noticeable shift in how wineries and other businesses integrate values and beliefs into brand identity. What was once a subtle symbol (a fish icon sticker, maybe), has evolved into deeper, more personal expressions of faith. Many owners share... 
by Sara Nelson | Aug 25, 2025 | The Sara Nelson Design Vault, Tips & Tricks
Trade shows are like a sensory explosion—rows of booths, eye-popping visuals, free swag, and a lot of noise. To stand out, you need a game plan that is more than just flashy displays and stacks of business cards. Let’s break down how you can make your booth the one... 
by Sara Nelson | Aug 25, 2025 | Products & Design, The Sara Nelson Design Vault, Tips & Tricks
Imagine that you are in a meeting, reviewing a proposed design or marketing piece and something feels off. The colors clash, the tone is terse or the logo is stretched beyond recognition. Now comes the uncomfortable moment: Calling it out. In a situation like this,... 
by Sara Nelson | Aug 25, 2025 | The Sara Nelson Design Vault, Tips & Tricks
Understanding UPC codes is essential to position your winery for success. We’re here to guide you through the process to ensure that your choices align with your goals and budget. Whether you focus on small-scale sales or national/global distribution, we’re here to...
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