by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault
Tomorrow’s Economy doesn’t need another generic “innovative young entrepreneur.” It needs irreplaceable value that only you can deliver. While their peers are cramming for college entrance exams, one 18-year-old is making serious money installing emergency... 
by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault
Recent years have seen a noticeable shift in how wineries and other businesses integrate values and beliefs into brand identity. What was once a subtle symbol (a fish icon sticker, maybe), has evolved into deeper, more personal expressions of faith. Many owners share... 
by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault, Tips & Tricks, Wine Labels
A white-labeled product is produced by one company for other companies to put their own brand on. The goal is to make it look as if they (the final retailer) had made it themselves. It’s a common practice in the wine industry (among others) because it makes sense in... 
by Sara Nelson | Feb 13, 2022 | Strategic Brand, The Sara Nelson Design Vault
As a well-positioned vineyard brand becomes increasingly well respected, the value of both its property and its product escalates. That, in turn, positively affects the value of neighboring properties. Investors increasingly seek it out. Winemakers sign longer-term... 
by Sara Nelson | Feb 13, 2022 | Strategic Brand, The Sara Nelson Design Vault, Wine Labels
A white-labeled product is one that is produced by one company for other companies rebrand, to make it appear as if they (the final retailer) had made it themselves. It’s a fairly common practice in the wine industry because it makes sense in many... 
by Sara Nelson | Jan 4, 2021 | Strategic Brand, The Sara Nelson Design Vault, Tips & Tricks
When the cameras come out, you need to be looking good! These guidelines to help you prepare for a photoshoot. If you’re still not sure, bring more than one outfit to the shoot. An art director will be happy to offer guidance. Yes to Color! Many believe that black is...
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