by Sara Nelson | Aug 25, 2025 | The Sara Nelson Design Vault, Tips & Tricks
Trade shows are like a sensory explosion—rows of booths, eye-popping visuals, free swag, and a lot of noise. To stand out, you need a game plan that is more than just flashy displays and stacks of business cards. Let’s break down how you can make your booth the one... 
by Sara Nelson | Aug 25, 2025 | Products & Design, The Sara Nelson Design Vault, Tips & Tricks
Imagine that you are in a meeting, reviewing a proposed design or marketing piece and something feels off. The colors clash, the tone is terse or the logo is stretched beyond recognition. Now comes the uncomfortable moment: Calling it out. In a situation like this,... 
by Sara Nelson | Aug 25, 2025 | The Sara Nelson Design Vault, Tips & Tricks
Understanding UPC codes is essential to position your winery for success. We’re here to guide you through the process to ensure that your choices align with your goals and budget. Whether you focus on small-scale sales or national/global distribution, we’re here to... 
by Sara Nelson | Aug 25, 2025 | The Sara Nelson Design Vault, Tips & Tricks
Consumers are skeptics. Before they buy, more than 60% of them dig through online reviews hunting for social proof and honest feedback. But 90% of people trust their friends’ recommendations over anything a brand has to say about itself! It’s a reality... 
by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault, Tips & Tricks, Wine Labels
A white-labeled product is produced by one company for other companies to put their own brand on. The goal is to make it look as if they (the final retailer) had made it themselves. It’s a common practice in the wine industry (among others) because it makes sense in... 
by Sara Nelson | Aug 25, 2025 | The Sara Nelson Design Vault, Tips & Tricks
Your home, your yard and your car all require regular maintenance—and so does your website! Your website needs regular upkeep to stay healthy and functional. All too often clients believe that a website is something you build and is “done”. They often remain untouched...
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