by ashley@saranelsondesign.com | Feb 13, 2022 | Uncategorized
When you have wines that are substantially different from each other, consider creating tiers that each clearly place them in relation to each other in the mind of the potential customer. This is done in the automobile world. Toyota has a premium line—Lexus. They also... 
by ashley@saranelsondesign.com | Feb 13, 2022 | Uncategorized
As a well-positioned vineyard brand becomes increasingly well respected, the value of both its property and its product escalates. That, in turn, positively affects the value of neighboring properties. Investors increasingly seek it out. Winemakers sign longer-term... 
by ashley@saranelsondesign.com | Feb 13, 2022 | Uncategorized
Often clients believe that if they paid for an original piece of art or commissioned a photo shoot, that they own all rights to the resulting images and can use them any way they wish. That is a very risky assumption! If the buyer reads the fine print, they will often... 
by ashley@saranelsondesign.com | Feb 13, 2022 | Uncategorized
A white-labeled product is one that is produced by one company for other companies rebrand, to make it appear as if they (the final retailer) had made it themselves. It’s a fairly common practice in the wine industry because it makes sense in many situations: Those... 
by ashley@saranelsondesign.com | Jan 4, 2021 | Uncategorized
We’ve written these guidelines to help you prepare for your photoshoot…If you’re still not sure, bring more than one outfit to the shoot and our art director will be happy to offer guidance. Yes to Color!Many believe that black is slimming and professional. But,... 
by ashley@saranelsondesign.com | Jan 4, 2021 | Uncategorized
Why is some copy read and other copy ignored? Good writing and editing matter—a lot… However, there are things you can do to make your copy easy on the eyes—and the brain—and dramatically improve the chances that your copy will be read. Use short, easily understood...
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