by Sara Nelson | Aug 12, 2026 | Wine Labels
Designing a wine label is only half the job. Before most wines can be sold across state lines, the label must be certified to comply with federal regulations administered by the Alcohol and Tobacco Tax and Trade Bureau (TTB). That certification... 
by Sara Nelson | Aug 25, 2025 | Color Trends, Design Trends, Products & Design, The Sara Nelson Design Vault, Wine Labels
Forbes reached out looking for color experts to explain why Behr, WGSN and Valspar all independently chose green variants for their 2026 Color of the Year picks. I wasn’t surprised. When Chaos Strikes, we surround ourselves with Green Color... 
by Sara Nelson | Aug 25, 2025 | Strategic Brand, The Sara Nelson Design Vault, Tips & Tricks, Wine Labels
A white-labeled product is produced by one company for other companies to put their own brand on. The goal is to make it look as if they (the final retailer) had made it themselves. It’s a common practice in the wine industry (among others) because it makes sense in... 
by Sara Nelson | Dec 30, 2024 | Design Trends, The Sara Nelson Design Vault, Wine Labels
(This article has been updated for 2026.) The wine industry is facing challenges—big challenges. With sales declining and consumers cutting back on wine consumption, wineries are under pressure to adapt. When times are tough, producers must get creative, innovative... 
by Sara Nelson | Feb 13, 2022 | The Sara Nelson Design Vault, Wine Labels
When you have wines that are substantially different from each other, consider creating tiers that each clearly place them in relation to each other in the mind of the potential customer. This is done in the automobile world. Toyota has a premium line—Lexus. They also... 
by Sara Nelson | Feb 13, 2022 | Strategic Brand, The Sara Nelson Design Vault, Wine Labels
A white-labeled product is one that is produced by one company for other companies rebrand, to make it appear as if they (the final retailer) had made it themselves. It’s a fairly common practice in the wine industry because it makes sense in many...
Recent Comments