Explohr

Explohr

Rob Wohr wanted a brand that sparked curiosity and invited exploration into the world of wine. He also wanted his tasting room to be inclusive. At first, the plan was to have some sort of small sign on the entry door.

From the ground up, we crafted Explohr shaping everything from the name (the atypical spelling was a reflection of his last name) and visual identity to the tagline and wine label design.

For Rob’s “explohratory” winemaking adventures, we pushed boundaries, creating a series of six labels that, when viewed together, reveal a full spectrum of color—a decidedly more overt “welcome” than was intended, but one that he wholeheartedly embraced. Using both transparent and opaque holographic films, we designed packaging that shifts with the light, drawing the eye and inviting discovery—just like the atypical wines within. And the back label copy, is nothing more than the brand tagline— Seek. Find. Love. Wine.

Explohr Wine Labels
American Graphic Design Award, 2022
Silver, Lone Star International Wine Label Competition, 2022