Packaging designed to jump off the shelf! Packaging designed to catch your eye! Packaging that stands out—by design!
Identify and introduce your Brand by design, not by chance!
During the 2020 pandemic, GR Distillery was commissioned to create hand sanitizer for the federal government. Containers were in short supply, so a variety of traditional and non-traditional containers were used to deliver product quickly. That required that the labels initially designed for their brand needed constant refactoring and adapting to work with the near-random collection of containers and carriers!
We designed the VIDO brand specifically for a Vodka dedicated to one of the Monson family’s most beloved larger-than-life characters: Arvid “Vido” Monson. In the logo and on their packaging you see an illustrated silhouette of the man, himself, in his classic pose – his hand on your shoulder, looking you in the eye as he dispensed wisdom as only he could.
The imagery herein is designed to communicate a position of leadership and authority, while visually articulating that the artisanal brand is hand-crafted for premium quality.
Black Heron Spirits
For Black Heron, Sara Nelson Design created an art deco inspired suite of packaging targeting a mature, discerning consumer of spirits. The choice of font harkens back to the days of prohibition, which were effectively right at the peak of the art deco movement, as especially seen in the design of New York’s iconic early 20th Century skyscrapers. These Black Heron Heron Spirits label and packaging designs would fit perfectly on the back bar on the ground floor of the Empire State Building in the Roaring Twenties…
Real NZ Water
Sara Nelson Design was asked to develop packaging for Ice Harbor’s 22 oz bottles and 12 oz cans, as well as seltzers, growlers, drinkware and…mustard! (Yes, Red Ale Mustard! These guys are nothing if not versatile!) Within these label and packaging designs you see both the consistency of the brewery’s logo within the flexibility demanded of such a widely varying product line!
Goose Ridge Cider
Upscale and elegant, these ciders are bottled in a champagne-inspired bottle with a cork and cage closure. The flexible design can easily be adapted to each seasonally-inspired flavor.
Yes, those are bags of Onions there. The area that Sara Nelson Design is located in – Washington State’s Mid-Columbia region – is absolutely world-class for growing an amazing variety of vegetables, among other things. And that means that we have developed packaging for onions, potatoes, carrots, asparagus and all manner of other green and growing things, besides wine grapes!
Did I mention flowers and herbs, too?
The audience for this lavender essential oil and home fragrance mist is local, thus we created the “Simply Local” brand and developed a package that quickly and obviously communicates the nature of the contents.
And then, potatoes! Trivia Quiz: where does McDonalds grow almost all of the potatoes used in their French Fries across North America? Answer: within about fifty miles of here. As mentioned earlier, the Mid-Columbia is an amazing agricultural paradise, and thus packaging is needed. Like potato bags!
Marshall Bee Farms
In a world where quality honey is almost impossible to get in the retail market (the vast majority of brands on store shelves contain corn syrup, high fructose or other), pure and natural honey IS a premium product! What IS available primarily comes from farmers markets and organic/natural food stores.
With that, we opted to take a premium value approach to developing the packaging materials for Marshall’s Been Farms’ products. Beyond honey, the product line extends in skin repair balms and anti-aging facial creams, candles, honeycomb and more!
Boise Ranch Rubs
Finally, Boise Ranch Rubs – a line of premium BBQ rubs for any kind of meat you might want to cook up, whether on a barbecue or in a more conventional oven! Beef, Pork, Poultry…there’s is a rub (or a dozen rubs) for any and all of these, which means that we had to develop a suite of highly adaptable label designs to allow end-users to be able to stock multiple kinds with a minimum of confusion!