Packaging Design

Raw, local and beautifully packaged, The Bee Society honey was designed to highlight the purity of its ingredients while creating strong shelf presence in specialty retail environments. This premium honey packaging design blends artisan brand storytelling with thoughtful structure, materials and typography that communicate quality, provenance and craft.

Inspired by the wine industry, each honey variety features the American Viticultural Area (AVA) where the honey was produced. These AVA designations appear on the tabs of the tamper-resistant seals, reinforcing authenticity and emphasizing the importance of origin in premium honey production. The one exception is Mountain Honey, which comes from high-elevation regions that do not fall within an official AVA designation.

The result is a distinctive honey brand and packaging system that elevates local honey into a premium retail product while clearly communicating its source, quality and story.

American Package Design Award, 2025
Showcased in Graphic Design USA Magazine, May 2025

To celebrate 25 years of Wine Away’s legendary red wine stain remover, we created a limited-edition package that honors the product’s legacy while highlighting its unmistakable brilliance..

The design begins with glitter-infused metallic stock layered with transparent red ink to create depth, richness and movement. A silver foil wine glass creates the illusion that the shine is coming from inside the package itself.

The result is a bold, celebratory piece of CPG packaging design that captures the spirit of the brand while commemorating 25 sparkling years of stain-removing magic.

American Package Design Award, 2025
Showcased in Graphic Design USA Magazine, May 2025

Sustainability is an important issue for wineries and of course, the planet. Many of the brands we serve talk about their commitment to sustainable farming and caring for the planet—but none more so than Windhorse Wines.

We communicate their values through the use of color, imagery and story. We then solidify their position by prominently displaying Salmon Safe and LIVE certifications on the brand label.

The omission of a capsule was both a waste-reduction measure and an aesthetic choice.

American Package Design Award, 2023
Featured in Graphic Design USA magazine, May 2023

During a major renovation and expansion of Rockabilly Roasting, the owners took the opportunity to refresh their coffee packaging as well.

We created a flexible coffee bag design system built around a pre-printed base bag that carries the logo and core brand elements. This approach ensures strong shelf presence, consistent branding and efficient production across the full lineup of coffees.

After each bag is filled, colorful ribbons are added to identify the origin, roast and flavor profile of the beans. This simple system allows the roastery to manage a wide range of coffees while keeping packaging costs reasonable.

American Package Design Award, 2022

The carton required a white background, multiple die-cut ventilation openings and only two ink colors. We chose black for clarity and readability and yellow to instantly signal sweet corn.

The design uses bold graphics, simple typography and careful placement of color to maximize visual impact while working around the structural openings of the carton. The result is a package that feels clean and effortless on shelf, even though every element was carefully considered.

This ultra-pure water is imported from New Zealand, one of the most pristine environments on earth. The brand was designed to communicate upscale value, authenticity and purity while standing apart in a crowded bottled water category.

A palette of light blues blends into teal within the wings of the butterfly mark, reinforcing the ideas of clarity, freshness and natural origin. The symbol evokes both transformation and the untouched landscapes of New Zealand, creating a visual language that feels refined, authentic and unmistakably pure.

Flame Guard is a fire retardant additive that mixes into latex paint, transforming it into a Class A fire-retardant coating.

The container is small, which meant the front and back labels had limited space to communicate the product’s purpose. Our goal was to command attention in a crowded paint store while making the benefit immediately clear.

Bold graphics, strong contrast and direct messaging ensure the label engages customers the moment they encounter the product.