Sara and her team develop logos, branding, packaging and collateral materials for the wine and beverage, professional recruiting and healthcare industries, among others. Her work has received many prestigious awards, including the People’s Choice Award at the WBMPack Expo, and dozens of honors the last few years from the American Package Design Awards, American Graphic Design Awards and the Lone Star International Wine Competition.

The first decade-plus of Sara’s design career was spent in corporate America. When she tired of blue, gray and safe (December of 1996), she started Sara Nelson Design to explore the other 16.7 million* colors, half-million* fonts and uncounted textures for packaging, signage and everything else that can be printed, painted or seen.

A particular personal passion that carries into Sara’s professional life is color psychology. Study with Pantone Color Futurist Lee Eismann led her to become involved in the Color Marketing Group’s annual international color forecasting process soon after.

At Sara Nelson Design, Sara’s ability to understand and clarify a client’s needs and goals helps create strong, memorable identities and stunning brand imagery. She works closely with the rest of the team to communicate highly targeted messages to the correct audiences.

*numbers are approximate – and growing!




Kevin manages the business end of Sara Nelson Design and tackles technical challenges – particularly with computers and websites – as needed. A twenty-plus year veteran news reporter/anchor, he’s learned to take in, file, sort, prioritize and reduce to essentials the data available, then construct a brief, coherent story. That helps many of our clients identify and articulate their identity and message succinctly and powerfully.

Out of the office Kevin enjoys history, ham radio, photography, kids, grandkids, and his wife, Sara Nelson. Of late he’s resurrected yet another of his hobbies: higher education. He is back in school yet again, which adds yet another decade of life to show up in the transcripts (his teens, twenties, thirties, forties, fifties – and now in his sixties)!



Herb has been with Sara Nelson Design longer than anyone except Sara! He joined the company 22 years ago as a designer and illustrator. In addition to his work here Herb is a sought-after illustrator of children’s books and building-scale murals.

Herb enjoys a wide range of music, from classical through classic and contemporary rock. He and his family can be found at fantasy conventions around the Northwest. Or will be, once such things are being done in-person again.



Ashley has more than ten years of experience as a technical consultant performing a wide range of work including web, mobile and desktop applications programming, graphic design for print and online media and business analysis. She’s enjoyed working for companies such as Canon, Mattel, Children’s Place, IBM, Freddy’s Frozen Custard, Tommy Hilfiger and more!

Ashley joined Sara Nelson Design in early 2020. Outside of work, Ashley she enjoys time with her husband and two dogs, binge-watching Doctor Who and wood working.  



Audrey began designing in Middle School and kept right on through to college (BFA in Fine Arts, Design emphasis, University of Idaho) and beyond. She has experience in commercial printing, label design and customer service in a well-regarded tasting room in Washington’s Yakima Valley. She can cuddle up to a roaring fire with a Pantone book like it’s a novel and is fascinated by color theory.

Interested in joining our team?

Please submit a current resume and portfolio to

Media Inquiries

To interview a member of our team or if you are looking for an educational speaker or guest columnists please call 509.545.4584 or email

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