The Talent

SARA NELSON

CREATIVE DIRECTOR

sara@saranelson.com

, click hereSara and her team develop logos, branding, packaging and collateral materials for the wine and beverage, professional recruiting and healthcare industries, among others. Her work has received many prestigious awards, including the People’s Choice Award at the WBMPack Expo,  the American Package Design Awards, American Graphic Design Awards, SF Chronicle Wine Competition and Lone Star International Wine Competition.

The first decade of Sara’s design career was in corporate America. When she tired of blue, gray and safe (November, 1996), she started Sara Nelson Design to explore the other 16.7 million colors, half-million fonts and uncounted textures for packaging, signage and everything else that can be printed, painted, screened or seen.

A personal passion that carries into Sara’s professional life is color psychology. Study with Pantone’s Color Futurist Lee Eismann led her to become involved in the Color Marketing Group’s annual color forecasting process each year. Color decisions aren’t simply aesthetic—they’re influenced by culture, psychology and how audiences respond to a brand. (See Sara’s look at why major forecasters converged on green for 2026.)

At Sara Nelson Design, Sara’s ability to understand and clarify a client’s needs and goals helps create strong, memorable identities and stunning brand imagery. She then works closely with the rest of the team to communicate highly targeted messages to the correct audiences.

To learn more about Sara Nelson, click here!

Kevin manages the business end of Sara Nelson Design and tackles technical challenges with computers and websites as needed. A twenty-two year veteran news reporter/anchor, he learned to collect, file, sort, prioritize and reduce the data available to essentials, then construct a brief, coherent story. That has helped many of our clients identify and articulate their identity and message succinctly and powerfully.

Out of the office Kevin enjoys ham radio, history, photography, kids, grandkids and his wife, Sara Nelson. A couple of years back he resurrected another hobby: higher education. He recently added another decade of life to the transcripts: teens, twenties, thirties, forties, fifties and now sixties. He did finally organize all of the classes from random subjects over the years into a degree and graduated as a proud WSU Cougar. 

Alexis White joined Sara Nelson Design us in early Autumn of 2022.

She earned a BA Fine Arts in Graphic Design from Cal State Long Beach in 2021 and has worked as an Exhibitions Coordinator and Graphic Designer since then. Including time in the workforce prior to the time at CBC and CSLB, Alexis has been designing professionally for about nine years.

In her free time – no surprise – she likes to make art (especially murals and digital illustrations) and spend time with her husband, family and fur babies (canine variety). 

Audrey began designing in Middle School and kept right on through to college (BFA in Fine Arts, Design emphasis, University of Idaho) and beyond. She has worked in commercial printing, label design and winery tasting room customer service in Washington’s Yakima Valley. She can cuddle up to a roaring fire with a Pantone book like it’s a novel and is fascinated by color theory.