Wine Label Design

Your label—like your logo—isn’t just art. It’s an investment. It has a job to do. And like any investment it should be judged by whether it’s doing its job.

Depending on whose research you believe, the label on a wine bottle makes from 50% up to 75% of the purchasing decision for shoppers.

You only get one shot to make a first impression. You cannot overstate the power of the first impression.

Rocky Pond Riesling Wine Label Design

Rocky Pond

Rocky Pond Winery’s label design features an amazingly colorful illustration by artist and inventor Ester Roi, based on an actual lakebed in Montana’s northern Rocky Mountains. Brilliantly colored stones submerged in water since the retreat of glaciers thousands of years ago captures the essence of a fresh approach to wine from one of Washington State’s newer wine regions along the Columbia.

The vineyards are located in the rockiest terroir in the Pacific Northwest and take their name from a pond created as an event venue on a bench fifty feet above the Columbia River, between Washington’s Lake Chelan Valley and Ancient Lakes AVAs.

Illustration © Ester Roi

Rocky Pond Riesling Wine Label Design
Alma Terra Zinfandel Wine Label Design

Alma Terra

AlmaTerra is both a word and a concept created by geologist, soil scientist and former Washington State University Professor Alan Busacca. The ideas of both terroir and love of the earth inform the process of creating their wines from the soil to the bottle, and – consequently – the brand name and imagery as well.

The logo we created for AlmaTerra is meant to simultaneously reflect both the rocky volcanic soils of the Pacific Northwest and the beauty of our home planet. The design of these labels tie those themes to the beautifully dramatic Columbia Gorge AVA.

Category 5 Wine Label Design

Category 5

The design of Category 5’s brand and packaging are a natural outgrowth of the winery owner’s background in internet technology. The logo and primary label feature diagrams of digital circuitry.

There are two delightful second labels supporting and conceptually related to the Cat 5 brand: “Hacker Rosé” and “Firewall Red.” Each was created to resonate within the Seattle/Redmond area tech community, because even geeks like their wine!

 

AWARDS & RECOGNITION
  • Gold Medal
    2020 Lone Star International Wine Label Competition
    Framework Red
  • Silver Medal
    2020 Lone Star International Wine Label Competition
    The Hacker
  • Pack Design Showcase
    Wine Business Monthly, October 2021
    The Hacker
Category 5 Wine Label Design
Warr-King Wines Syrah Label Closeup

Warr-King

This label’s design was inspired by the gracious hospitality and impeccable craftsmanship of the Craftsman era. A beautifully illustrated poppy offsets the era-specific font and luxurious metallic inks that create both era and attitude.

Warr-King recently expanded its line of excellent wines with two new labels. The first, Tenacity, was inspired by determined souls who follow their passion, don’t take no for an answer and refuse to let anything stand in their way. The second, Mouton Noir – French for Black Sheep – is characterized by the winemaker as “an outlier” – something fun, but definitely not what you would expect from their primary brand…which is the perfect reason to create a second (or third) label!

 

AWARDS
  • 2017 San Francisco International Wine Awards’ Label Competition Medal
    Rosé label
  • 2018 American Package Design Award
    Rosé
  • Silver Medal
    2020 Lone Star International Wine Competition
    Tenacity
Goose Mountain Wine Label Design

Goose Mountain

Washington State will soon have yet another new AVA: Goose Gap. It lies next to such celebrated appellations as Red Mountain and Horse Heaven Hills, and within the Yakima Valley and Columbia Valley AVAs. Its defining geographical feature is the long, low ridge of Goose Mountain, which is a perfect place to grow wine grapes and fruit trees…

Goose Mountain Winery is near the bottom of the ridge, its related vineyards sprawling toward the mountain in an amazing transformation of Eastern Washington’s desert into a lush, green agricultural paradise.

To honor this amazing vineyard setting and the excellent wines made here, we chose elements that signal luxury: super heavy, stout, tapered glass. An extra-large paper label was designed with a lovely texture. Rich color, deep emboss and matte gold foil were selected to embellish the design. A custom foil capsule features its own mark – a G with a feather through it.

Insider tip: Turned horizontally, the feather becomes an illustration of Goose Mountain.

 

AWARDS
  • 2020 Gold Medal
    Lone Star International Wine Awards
  • 2021 American Package Design Award
Goose Mountain Wine Label Design
Noviello Quintessence Wine Label Design

Noviello

This is one of the simplest, most subtle brands and labels that we have developed. And yet, it is one of the very best at communicating its position – well up the chart in both luxury and value. As is so often the case, less actually communicates more in this design, with the quality of materials and the simplicity of the design combining with substantial packaging materials such as a heavy glass to establish the value of the wine.

Tapteil Rose Wine Label Design

 Tapteil Vineyard

“Tapteil” is the Native American word for “narrow river”. In keeping with that theme, we designed a logo and wine label inspired by the Native American symbol for “sun, water, wind”—elements that make the Red Mountain terroir so special.

Tapteil Rose Wine Label Design
Charleston Peak Rose

Charleston Peak

This second label design was inspired by a nearby landmark: Charleston Peak. The mountain featured on this label is an illustrated version of Charleston Peak, which is shared between the horizons of both Las Vegas and Pahrump – the winery’s home.

Alexander Huang Wine Label Design

Alexander Huang

Developed for a chain of tasting rooms across China, this luxury Napa Valley wine speaks to a culture that esteems Western luxury – especially when it comes to corporate gifting in the world of business. That part of the Chinese market was specifically called out as the primary target in the process of developing this design.

Alexander Huang Wine Label Design
above the curve wine label

Above the Curve

When retired school psychologists buy a vineyard overlooking a bend in the Yakima River and produce a killer Semillon, the name “Above the Curve” fits on many levels! This label design reinforces the abundance of curves in both the Yakima River and within the Psychological research and reporting, with which these winery owners have spent their lives. At the same time, this color palette conveys the subtle sophistication of this complex beauty.

 

AWARDS
  • 2021 American Package Design Award
Sunshine Valley Vineyards Award Winning Wine Label Design

Sunshine Valley Vineyards

This wine was initially sold in the United States, but the destination market from the state has been China, with its cultural emphasis on corporate gifting. To establish SVV wine as a luxurious gift, we kept the design clean, subtle and low-contrast, and created metallic elements to differentiate from other, lower cost wines. Once the wine AND the label design had won enough prestigious awards to establish its credibility as a higher-end California wine, the move into the Chinese market began and has continued since,

 

AWARDS
  • Best Overall Package
    Wines & Vines Packaging Expo
    2015
  • 2014 American Package Design Award
Sunshine Valley Vineyards Award Winning Wine Label Design
Basel Cellars 2901 Wine Label Design

Basel Cellars

We designed a five-tier product packaging suite for Basel Cellars.

Their house wine, 2901 features a lock and key, and motifs borrowed from the entry gate to the estate.

The Reserve tier features a screen-printed bottle embellished with a hand-dyed metal label, complemented with a hand-dipped wax seal.

The estate series design features an apparent cut out (that isn’t) to give the appearance of a three-part label without the need for quite the precision (and resulting cost) to bottle. The overall appearance is of luxurious low-contrast subtlety, printed on a striking metallic paper.

 

 AWARDS
  • 2013 American Package Design Award
    2901 House Wine
  • 2013 American Ad Federation Addy Award
    Spokane
    2901 House Wine
  • 2013 American Package Design Award
    Estate tier
  • Gold Medal
    2019 Lone Star International Wine Label Competition
    2901 Rosé
Vintage Lane Wine Bottle

Vintage Lane

Lost Oak Winery wanted a second wine label with which to target millennial Texan women. Research indicated that the members of this cohort are passionate about their boots, so we proposed a cooperative marketing strategy to Lane Boots. They agreed and supplied the wine’s brand name: Vintage Lane. Each varietal label is designed to feature a different Lane boot, with a corresponding fanciful name.

 

AWARDS
  • 2014 American Package Design Award
Vintage Lane Wine Bottle
Cedar River Cellars Wine Bottle

Cedar River Cellars

Precision winemaking is a fundamental distinctive of the Cedar River Cellars brand. To bring that value to life visually we combined the color and concentric rings of a cedar with the graceful waves of a river. In consequence, we have a highly memorable brand combining the graceful curves of water’s natural course down a river with the geometric precision of the stylized illustration of both river and a cedar tree’s rings.

 

AWARDS
  • Gold Medal
    2020 Lone Star International Wine Label Competition
  • 2021 American Package Design Award
Nirvana Wine Label Design

Nirvana

The literal meaning of the term Nirvana is “quenching”. How appropriate for a high-end wine brand rooted in the Buddhist tradition. We used the tranquil lotus flower in developing their logo, complemented with mesmerizing mandalas on their wine labels.

 

 AWARDS
  • Gold Medal
    2019 Lone Star International Wine Label Competition
    2016 Syrah Label
  • Gold Medal
    2019 Lone Star International Wine Label Competition
    2015 Karma Red
  • 2021 American Package Design Award
Nirvana Wine Label Design
Kolibri Malbec Wine Label Design

Kolibri

This entire suite of labels was produced using the same cutting dies and metallic paper to allow for a luxurious feel to the wine, but accomplished within a very cost-sensitive budget.

 

 AWARDS
  • 2018 American Package Design Award
Seabeck Cellars Seaside Sweet Wine Label Design

Seabeck Cellars

Seabeck Cellars’ new packaging features a hand-embossed, custom-dyed wax closure to match their label. In addition to its elegance, it is far easier to remove than a traditional wax-dip!

 

AWARDS
  • Silver Medal
    2019 Lone Star International Wine Label Competition
    Seaside Sweet Dessert Wine Label
Seabeck Cellars Seaside Sweet Wine Label Design
Tipsy Canyon Wine Bottle

Tipsy Canyon

As you run your fingers over the silver foil and deeply embossed waves of the Tipsy Canyon label, you are reminded of the other sensual experiences the winery provides from its home near the eastern shore of Lake Chelan: exquisite wines, a million-dollar view and exceptionally warm hospitality.

 

 AWARDS
  • Silver Medal
    2019 Lone Star International Wine Label Competition
    Rosé Label
Mount Dorado Wine Label Design

Mount Dorado

This label was designed to jump off a retail shelf, yet still maintain the perception of value with clarity and subtle simplicity. The back label communicates the story of the search for El Dorado — a mythical city of gold and diamonds.

Mount Dorado Wine Label Design
Winchester Estate Winery Malbec Wine Label Design

Winchester Estate Winery

This client is converting a family farm into a vineyard and a winery – AND a Pheasant conservancy! To illustrate that unique aspect of their identity we created an exquisitely stylized pheasant illustration, typically executed with copper foil and a tiny pop of bright green to accentuate the neck feathers.

Alexandria Nicole Jet Black Wine Bottle

Alexandria Nicole Cellars

A few years back, Alexandria Nicole Cellars came to us with a striking concept for a second label for a particularly dark, dark red wine. they called it “Jet Black.” And you can see what resulted: Black background, silver lettering and a stylized letter “A” to break through any visual clutter that may be about.

Alexandria Nicole Jet Black Wine Bottle
Stave and Stone Wine Label Design

Stave & Stone Wine Estates

Elements of the Stave & Stone Wine Estates brand, labels and packaging, are drawn from the sport of archery: bow staves, fletches, arrows and quivers. Second labels have been created for Quiver (the carrying “case” for arrows when hunting) and Artúr (a tribute to the owner’s father, Arthur Fletcher).

 

AWARDS
  • Gold Medal
    2020 Lone Star International Wine Label Competition
    Artur Label
Mibrandt Vineyards Wine Label Design

Milbrandt Vineyards

In creating a single-vineyard tier of wines, Washington State’s Milbrandt vineyard asked us to create a label specifically for this release of Tempranillo from their extensive vineyards in the Wahluke Slope area along the Columbia River. Subtle elegance and a very high-end label paper help create that image of substantial luxury.

Mibrandt Vineyards Wine Label Design
Cicada Cellars Texas Tempranillo Wine Label Design

Cicada Cellars

A relatively new winery from the High Plains of Texas, Cicada Cellars, worked with us to create branding and packaging for their lineup of wines. Their fanciful names are the best: “Chill Pill” and “Truth Juice” always get a great reaction!

 

AWARDS
  • Gold Medal
    2019 Lone Star International Wine Label Competition
    2015 Blue-Eyed Red
Martinez & Martinez Wine Bottle

Martinez & Martinez 

Martinez & Martinez asked that we “age” the logo we did for them back in 2013 and incorporate an element of their family’s Mexican heritage—a sugar skull—into the design.

Another interesting element that we included in the background is a hand-written letter written from one generation of the family, emphasizing the family’s heritage.

 

AWARDS
  • 2020 Bronze Medal
    Lone Star International Wine Label Competition
Martinez & Martinez Red Wine Label Design

Cosmo Bitches

Obsession Rosé is the first in a series of wines by Cosmo Bitches, a brand targeting young, affluent, fun-loving ladies. The winery’s name came from a chance comment between the owners of Southern Cross Winery in discussing likely consumers of a particularly excellent Rose’ developed by their winemaker. It seemed perfect, so they brought us the name and supporting visuals…

We particularly enjoy how the gold emblem and pillow-embossed leather detail call various luxury brands to mind.

AWARDS
  • 2021 American Package Design Award
Martinez & Martinez Wine Bottle

Carmelo Vineyards

There were interesting aspects to designing Carmelo Vineyards’ wine label. One was that the winery owner already had an idea in mind and provided us with a napkin (literally) sketch of two horseshoes and a rose.

Another was that the wine would be sold only in a co-owned restaurant. Not competing visually with hundreds of other wines in a retail wall or aisle setting allowed the use of more subtle techniques to create a sophisticated look and feel–such as printing the labels on metallic film to create the sensation of a foil label while retaining a lighter feel more appropriate to a Rose’.

Martinez & Martinez Red Wine Label Design

Dettagli

The Dettagli brand was created for Italian winery Cantina Cortecchia, for a line to be exported to the United States. Stunning ceramic pieces created by a family member were photographed for use on the labels, with each varietal featuring a different piece.

Complete Your Brand

COLLATERAL

Wine Club Application
Business cards and Stationery
Company and/or facility rental Brochures
AVA maps
Posters
Sales sheets
Powerpoint presentations
Facility Rental Brochures
Presentations
Magazine Ads
Online Ads
Radio Ads

ADVERTISING

Rack cards
Magazine, online and radio advertisements
Point of purchase materials (signs, shelf talkers, displays)
Bill boards

PACKAGING

Cartons
Gift boxes
Gift bags
Growlers
Hang tags
Keg labels

WINE EVENTS

Retractable banners & displays
Branded table covers
Branded farmer’s market tents

VINEYARD NEEDS

Varietal signs
Vineyard signs
Sponsor-a-vine signs
Photography

TASTING ROOM NEEDS

Branded drinkware
Tasting room concepts
Coasters
Apparel
Signage
Custom tissue paper
Name tags

WEBSITES

Websites (including e-commerce)
Bottle images

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