Wine Label Design

You only get one chance to make a first impression.

Trust an experienced, award-winning wine label designer to make the most of that moment!

Your label—like your logo—isn’t just art. It’s an investment. It has a job to do and should be judged by whether it’s doing its job. Research says that a label is responsible for between 50% and 75% of a wine purchasing decision.

You need to be visible, readable and memorable. 

Martinez & Martinez Wine Bottle

Elk Haven

Reserve wine labels were designed to honor two very important men in the owner’s life—one, a father figure and the other, a mentor and friend. We used each man’s cypher as a subtle design element behind the Elk Haven logo.

 

AWARDS
  • 2023, Best in Category, Lone Star International Wine Competition, Wine Label Division
  • 2023, Gold Medal, Lone Star International Wine Competition, Wine Label Division, Mentor & Friend Label
  • 2022, Double Gold Medal, Lone Star International Wine Competition, Wine Label Division
  • 2022, Best of Category, Lone Star International Wine Competition, Wine Label Division
  • 2022, American Graphic Design Award
Martinez & Martinez Red Wine Label Design
Martinez & Martinez Wine Bottle

REVELATION by Goose Ridge

A wine brand honoring strong, capable women – Revelation Rose!
Illustration by Katie Small.

 

AWARDS
  • 2022, Silver Medal, 2022 Lone Star International Wine Competition, Wine Label Division
Martinez & Martinez Wine Bottle

Explohr

Walla Walla winemaker Rob Wohr came to us with only a concept for his brand. He wanted something that encouraged curiosity and inclusivity.
We worked with Rob to create the company name, brand imagery, tagline and two tiers of packaging—one for traditional wines and another for his “explohratory” winemaking adventures.
For the explohratory wines, we created a series of six designs which, viewed together, display the full spectrum of color. Both transparent and opaque holographic films were used to catch the light and draw the eye.

 

AWARDS
  • 2022, American Graphic Design Award
Martinez & Martinez Red Wine Label Design
Warr-King Wines Syrah Label Closeup

Warr-King

This label design was inspired by the gracious hospitality and impeccable craftsmanship of the Craftsman era. A beautifully illustrated poppy complements the period-specific font and luxurious metallic inks that create both era and attitude.

Warr-King recently expanded its line of fine wines with two new label designs. The first, Tenacity, was inspired by the determined souls who follow their passion, don’t take no for an answer and refuse to let anything stand in their way. The second, Mouton Noir – French for Black Sheep – is characterized by the winemaker as “an outlier”: fun, but not what you would expect from their primary brand…which is an excellent reason to create a second (or third) label!

AWARDS
  • 2023, Gold Medal, Lone Star International Wine Competition, Wine Label Division, “Super Saxy”
  • 2023, American Graphic Design Award, “Super Saxy”
  • 2022, American Graphic Design Award, “Lily Frances Petit Verdot Rosé”
  • 2021, American Graphic Design Award, Warr-King logo
  • 2021, American Graphic Design Award, Red Wine Labels
  • 2021, Double Gold, Lone Star International Wine Competition, “Cabernet Sauvignon”
  • 2020, Silver Medal, Lone Star International Wine Competition, “Tenacity”
  • 2018, American Package Design Award, “Rosé”
  • 2017, San Francisco International Wine Awards Label Competition, “Rosé”
Category 5 Wine Label Design

Category 5

The design of Category 5’s brand and packaging are a natural outgrowth of winery owner Jason Smith’s background in internet and network technology. Both logo and primary label feature a “diagram” (loose, but a diagram) of digital circuitry.

There are two delightful alternative label designs supporting and conceptually related to the Cat 5 brand: “Hacker Rosé” and “Firewall Red.” Each is created to resonate within the Seattle/Redmond area tech community, because geeks like their wine!

 

AWARDS
  • 2021, Pack Design Showcase Wine Business Monthly, “The Hacker”
  • 2020, Gold Medal, Lone Star International Wine Label Competition, “Framework Red”
  • 2020, Silver Medal, Lone Star International Wine Label Competition, “The Hacker”
Category 5 Wine Label Design
above the curve wine label

Above the Curve

When two retired school psychologists buy a vineyard overlooking a bend in the Yakima River and produce a killer Semillon, the name “Above the Curve” fits on many levels! This label design reinforces the abundance of curves in both the Yakima River and in Psychological research and reporting, with which these winery owners have spent their lives. At the same time, this color palette conveys the subtle sophistication of this complex beauty.

 

AWARDS
  • 2022, Gold Medal, San Francisco Chronicle Wine Competition, Packaging, Modern Illustration
  • 2021, American Package Design Award
Goose Mountain Wine Label Design

Goose Mountain

Washington State has a new AVA: Goose Gap. It lies in between such celebrated appellations as Red Mountain and Horse Heaven Hills, within the Yakima Valley and Columbia Valley AVAs. Its defining geographical feature is the long, low ridge of Goose Mountain a perfect place to grow both wine grapes and fruit trees!

Goose Ridge Winery is near the bottom of the ridge, its vineyards sprawling toward the mountain in an amazing transformation of Eastern Washington’s desert into a lush, green agricultural paradise.

To honor this amazing setting and the excellent wines made here, we chose elements that signal luxury: super heavy, stout, tapered glass. An extra-large paper label was designed with a lovely texture. Rich color, deep emboss and matte gold foil were selected to embellish the design. A custom foil capsule features its own mark; a G with a feather through it.

Insider tip: Turned horizontally, the feather becomes an illustration of Goose Mountain.

 

AWARDS
  • 2021, American Package Design Award
  • 2021, American Graphic Design Award
  • 2020, Gold Medal, Lone Star International Wine Competition, Wine Label Division
Goose Mountain Wine Label Design
Cedar River Cellars Wine Bottle

Cedar River Cellars

Precision winemaking is a fundamental distinctive of the Cedar River Cellars brand. To bring that value to life visually we combined the color and concentric rings of a cedar with the graceful waves of a river. In consequence, we have a highly memorable brand combining the graceful curves of water’s natural course down a river with the geometric precision of the stylized illustration of both river and a cedar tree’s rings.

 

AWARDS
  • 2021, American Package Design Award
  • 2020, Gold Medal, Lone Star International Wine Competition, Wine Label Division
Tapteil Rose Wine Label Design

 Tapteil Vineyard

“Tapteil” is the Native American word for “narrow river”. In keeping with that theme, we designed a logo and wine label inspired by the Native American symbol for “sun, water, wind” — elements that make the Red Mountain terroir so special.

Tapteil Rose Wine Label Design

Lost Oak

Lost Oak Winery entrusted us with revitalizing their brand, seeking a fresh, fun, and neighborly vibe. We embraced this challenge by seamlessly blending classic oak imagery—leaves, rings, and acorns—with a vibrant, friendly logo as the focal point.

The result? A delightful blend of warmth and elegance that authentically captures who Lost Oak Winery has become.

 

AWARDS
  • 2023, Gold Medal, Lone Star International Wine Competition, Wine Label Division, “Shiraz”
  • 2023, Silver Medal, Lone Star International Wine Competition, Wine Label Division, “Tempranillo”
  • 2023, American Graphic Design Award, “Merlot”
Vintage Lane Wine Bottle

Scruffy Head

Beth Law came to us with the idea of creating a wine for fellow owners of Wired Haired Griffon Pointer —or “Griffs”. We worked with her to bring her concept to life—and to the marketplace! Scruffy Head, and it’s sister brand, Lacewing Cellars are located in Walla Walla, Washington.

 

 AWARDS
  • 2023, American Package Design Award
  • May 2023, Featured in GDUSA Magazine
Vintage Lane Wine Bottle
Tipsy Canyon Wine Bottle

Tipsy Canyon

As you run your fingers over the silver foil and deeply embossed waves of the Tipsy Canyon label, you are reminded of the other sensual experiences the winery provides from its home near the eastern shore of Lake Chelan: exquisite wines, a million-dollar view and exceptionally warm hospitality.

 

 AWARDS
  • 2021, Silver Medal, Lone Star International Wine Competition, “Melange Noir”
  • 2019, Silver Medal, Lone Star International Wine Competition, “Rosé”
Nirvana Wine Label Design

Nirvana

The literal meaning of the term Nirvana is “quenching”. How appropriate for a high-end wine brand rooted in the Buddhist tradition. We used an image of the tranquil lotus flower in developing their logo, complemented with mesmerizing mandalas on their wine labels.

 

 AWARDS
  • 2021, American Package Design Award
  • 2021, American Graphic Design Award, “Moksha Rosé”
  • 2019, Gold Medal, Lone Star International Wine Competition, “2016 Syrah”
  • 2019, Gold Medal, Lone Star International Wine Competition, “2015 Karma Red”
Nirvana Wine Label Design
Winchester Estate Winery Malbec Wine Label Design

Winchester Estate Winery

This client is in the process of converting a family farm into a vineyard and a winery – AND a Pheasant conservancy! To illustrate that unique aspect of their identity we created an exquisitely stylized pheasant illustration, executed with copper foil and a tiny pop of bright green to accentuate the neck feathers.

Mount Dorado Wine Label Design

Love the Girls

Sara Nelson Design collaborated with Southern Cross Winery to create “Love the Girls!” Rosé as a way to raise awareness of Triple Negative Breast Cancer (a different kind of breast cancer). Proceeds of the wine sales fund hardship grants for families dealing with the financial strain that often accompanies cancer treatment.

This label is unique in that there are four different back labels, alternating on the roll, each with a different educational message. 

Mount Dorado Wine Label Design
Stave and Stone Wine Label Design

Laterus

The rose gold, silver and gold are gorgeous, but we have to admit… the blue foil is our favorite! The wax-dip is the perfect finishing touch for these elegant wines from Laterus Winery in Snohomish, Washington.

 

AWARDS
  • 2023, Best in Category, Lone Star International Wine Competition, Wine Label Division
  • 2023, Gold Medal, Lone Star International Wine Competition, Wine Label Division, “The Big Dark”
  • 2023, American Package Design Award, “The Big Dark”
Alexandria Nicole Jet Black Wine Bottle

Alexandria Nicole Cellars

Alexandria Nicole Cellars came to us with a striking concept for a second label for a particularly dark, dark red wine that they called “Jet Black.” You can see the result: Black background, silver lettering and a stylized letter “A” to break through any visual clutter that may be about.

Alexandria Nicole Jet Black Wine Bottle
Cicada Cellars Texas Tempranillo Wine Label Design

Cicada Cellars

A relatively new winery from the High Plains of Texas, Cicada Cellars, worked with us to create branding and packaging for their lineup of wines. Their fanciful names are the best: “Chill Pill” and “Truth Juice” always get a great reaction!

 

AWARDS
  • 2019, Gold Medal, Lone Star International Wine Competition, “2015 Blue-Eyed Red”
Mibrandt Vineyards Wine Label Design

Windhorse

Sustainability is an important issue for wineries and of course, the planet. Many of the brands we serve talk about their commitment to sustainable farming and caring for the planet—but none moreso than Windhorse Wines.

We communicated their values through the use of color, imagery and story. We then solidify their position by prominently displaying Salmon Safe and LIVE certifications on the brand label.

The omission of a capsule was both a waste-reduction measure and an aesthetic choice.

 

AWARDS
  • 2023, American Package Design Award
  • May 2023, Featured in GDUSA Magazine
Mibrandt Vineyards Wine Label Design

Cosmo Bitches

Obsession Rosé is the first release by Cosmo Bitches, a brand targeting young, affluent, fun-loving ladies. The winery’s name came from a chance comment between the owners of Southern Cross Winery in discussing likely consumers of a particularly excellent Rose’ developed by their winemaker. It seemed perfect, so they brought us the name and supporting visuals…

We particularly enjoy the way that they gold emblem and pillow-embossed leather detail call various luxury brands to mind.

Illustration ©Lana Leonteva

 

AWARDS
  • 2021, American Package Design Award, “Obsession Rosé”
  • 2023, American Package Design Award, “Cabernet Sauvignon”
Martinez & Martinez Wine Bottle

Martinez & Martinez 

This is the third evolution of the Martinez & Martinez Winery logo we’ve created over the years! As time has gone by, their Mexican heritage has become a more prominent feature of their brand.

We also added a metallic quality to specific areas of the label to make the label all the more eye-catching!

 

AWARDS
  • 2023, Bronze Medal, Lone Star International Wine Competition, Wine Label Division
  • 2023, Gold Medal, Lone Star International Wine Competition, Wine Label Division
  • 2020, Bronze Medal, Lone Star International Wine Competition, Wine Label Division
Martinez & Martinez Red Wine Label Design

Tucannon Cellars

When Tucannon Cellars was purchased in 2022, we were asked to redesign their labels around the theme of “the beauty of nature”. With that in mind, we designed three different tiers of wine labels: The Genesis Collection, Single Varietal Red Wines and Reserve Wines.

We also simplified the winery’s existing logo into a corkscrew and used it as a unifying element among the labels.

  • 2023, Silver Medal, Lone Star International Wine Competition, Wine Label Division, “Fluidity”
  • 2023, Gold Medal, Lone Star International Wine Competition, Wine Label Division, “Rose”
  • 2023, American Graphic Design Award, “Carmenere”
Martinez & Martinez Wine Bottle

Capital Call

Defy the odds, seal the deal and celebrate the wins with a glass of glorious Capital Call Cabernet Sauvignon by the Capital Call Vintners, headquartered in Walla Walla.

Each bottle is numbered to reinforce the limited availability. Invisible UV-activated ink is revealed when exposed to a black light. This delightful feature engages consumers and makes the brand incredibly memorable.

 

AWARDS
  • 2022, American Package Design Award
Martinez & Martinez Red Wine Label Design

Lacewing Cellars

The Lacewing Cellars brand is built around the Law family’s commitment to sustainable farming practice, including the use of Lacewing insects to feed on harmful vineyard pests.

We designed their label around a stunning photo by Stephen Dalton. A realistic iridescence was added to the wings by applying a transparent holographic film during the printing process.

AWARDS
  • 2022, American Package Design Award
Sunshine Valley Vineyards Award Winning Wine Label Design

Sunshine Valley Vineyards

This wine was initially sold in the United States, but the intended destination market from the start has been China, with its emphasis on corporate gifting. To establish SVV wine as luxury gift, we kept the design clean, subtle and low-contrast, and created metallic elements to differentiate it from other, lower cost wines. Once the wine AND label design won enough prestigious awards to establish its credibility as a high-end California wine, the move into the Chinese market began and has continued since,

 

AWARDS
  • 2015, Best Overall Package, Wines & Vines Packaging Expo
  • 2014, American Package Design Award
Sunshine Valley Vineyards Award Winning Wine Label Design

Live Happy Lane

Live Happy Lane is a new winery in Greenville, Texas. Many of the brand’s labels feature mulit-media works of art by Ashley Ellis. These delightful pieces are made of upcycled items such as shot-gun shells, forks, straws and keys.

AWARDS
  • 2022, American Graphic Design Award, “SWAG”
  • 2022, Gold Medal & Best in Category Silver, Lone Star International Wine Competition, Wine Label Division, “BE BOLD”
  • 2022, Gold Medal & Best in Category Silver, Lone Star International Wine Competition, Wine Label Division, “Mesmer-eyes Red Blend”
  • 2022, Gold Medal, Lone Star International Wine Competition, Wine Label Division, “SWAG”
  • 2022, Silver Medal, Lone Star International Wine Competition, Wine Label Division, “STUD”
  • 2022, Silver Medal, Lone Star International Wine Competition, Wine Label Division, ”Southern Therapy”
  • 2022, Silver Medal, Lone Star International Wine Competition, Wine Label Division, “Encore Dessert Wine”
  • 2022, Silver Medal, Lone Star International Wine Competition, Wine Label Division, “Le Bouquet Sparkling Rosé”
  • 2022, Silver Medal, Lone Star International Wine Competition, Wine Label Division, “Barbera”
  • 2022, Bronze Medal, Lone Star International Wine Competition, Wine Label Division, “Reserve Tannat”
  • 2022, Bronze Medal, Lone Star International Wine Competition, Wine Label Division, “SWAG”
Alexander Huang Wine Label Design

Alexander Huang

Developed for a chain of tasting rooms across China, this luxury Napa Valley wine speaks to a culture that esteems Western luxury. This is  especially true when it comes to corporate gifting in China. That part of the Chinese market was specifically called out as the primary target in the process of developing this wine label design.

Alexander Huang Wine Label Design
Alexander Huang Wine Label Design

Sanctuary Cellars

Sanctuary Cellars sits above an animal sanctuary and Canyon Lake outside New Braunfels, Texas. Guests select one of several terraces lining the hill to sit, enjoy their wines and enjoy the show of wild animals in their natural habitat.

We chose a lush green for the brand for the brand to communicate, balance, harmony and the beauty of nature and contrasted it with a Rose Gold foil to convey tranquility while adding sparkle. Imagery was created to demonstrate a sweet interaction between members of the animal kingdom.

AWARDS
  • 2023, Gold Medal, Lone Star Wine Competition, Wine Label Division

Complete Your Brand

COLLATERAL

Wine Club Application
Business cards and Stationery
Company and/or facility rental Brochures
AVA maps
Posters
Sales sheets
Powerpoint presentations
Facility Rental Brochures
Presentations
Magazine Ads
Online Ads
Radio Ads

ADVERTISING

Rack cards
Magazine, online and radio advertisements
Point of purchase materials (signs, shelf talkers, displays)
Bill boards

PACKAGING

Cartons
Gift boxes
Gift bags
Growlers
Hang tags
Keg labels

WINE EVENTS

Retractable banners & displays
Branded table covers
Branded farmer’s market tents

VINEYARD NEEDS

Varietal signs
Vineyard signs
Sponsor-a-vine signs
Photography

TASTING ROOM NEEDS

Branded drinkware
Tasting room concepts
Coasters
Apparel
Signage
Custom tissue paper
Name tags

WEBSITES

Websites (including e-commerce)
Bottle images

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