Black Heron Spirits

For Black Heron, Sara Nelson Design created an art deco inspired suite of packaging targeting a mature, discerning consumer of spirits. The choice of font harkens back to the days of prohibition, which were effectively right at the peak of the art deco movement, as especially seen in the design of New York’s iconic early 20th Century skyscrapers. These Black Heron Heron Spirits label and packaging designs would fit perfectly on the back bar on the ground floor of the Empire State Building in the Roaring Twenties…