WEB DESIGN / BRANDING
Piton Wealth Management deals with one of the touchiest subjects a company can – people’s money. As such, they must be perceived as uber-credible and completely trustworthy. To accomplish that, we designed this site to exudes warmth, inspiration, aspiration and credibility. A “piton” is a tool that climbers use to safely ascend a mountain. The Piton Wealth logo features both a mountain and columns on a chart that represent financial ascent to connect the stories of the two kinds of journey—each with help and a guide along the way. The navy color communicates trust; the orange communicates intelligence and propelling motion, and the font exudes clarity and solidity.